Market Development
Companies can struggle with finding ways to attract, expand, and retain clients and markets. They find that they are attracting the wrong markets, missing out on repeat business opportunities, or getting lost in the dynamic marketplace.
Our programming follows the BEAR program (Business Expansion, Attraction, and Retention). Firstly, we look to identify ways to ‘expand’ the size of existing markets or add additional markets that are profitable but not being serviced (or being under-serviced). We then look at how to ‘attract’ more markets that fit within the client’s business model, either by implementing new strategies or tweaking ones already in place. Finally, we look at putting systems in place to ‘retain’ the markets and clients doing business with the restaurant, tour operator, or business. Getting the client generate revenues; keeping them builds empires.
Fundamental business development starts with getting clear on three simple, yet important questions:
- What do you do?
- Why does it matter?
- Who cares?
Trying to be everything to everyone has been the downfall of many companies. Carving out niche markets, presenting unique offerings, and creating memorable and remarkable experiences is what supports a company in standing the test of time. 2020 works with businesses, organizations, and sales teams in developing unique placement in the market and capitalizing on the opportunities that come with doing so. We objectively review the business model from a client viewpoint, discuss goals with the client, get clear on the market space that the client wants to own, assign strategies to claim that space, manage the implementation and measure the results. It sounds simple, because it is simple, but it takes a unique mix of objectivity, creativity, and the know-how to get the job done effectively and efficiently.
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